Vistry appoints Adam Daniels as CEO following leadership transition

Vistry Group has appointed Adam Daniels as its new Chief Executive Officer, marking a significant leadership transition for one of the UK’s largest housebuilders.

Daniels steps into the role with immediate effect, succeeding Greg Fitzgerald, who is stepping down after leading the business through a period of transformation and growth.

Internal successor with strong sector track record

Daniels, who also joins the board as an executive director, brings extensive experience across the UK housing and partnerships sector.

He has previously served as Executive Chair of one of Vistry’s largest operating divisions, covering Yorkshire, North Midlands and the West, and has been a key figure within the group’s leadership team.

Having joined Countryside Partnerships in 2016—prior to its £1.07bn acquisition by Vistry in 2022—Daniels played a central role in driving regional expansion and operational performance.

His earlier career includes roles at Galliford Try Partnerships and Bloor Homes.

Focus on cash, sales and efficiency

Taking on the CEO role, Daniels has outlined clear priorities for 2026, with a focus on:

• Improving cash generation

• Driving open market sales

• Reducing inventory levels

These priorities come as the housebuilding sector continues to navigate challenging market conditions, including softer demand and margin pressures.

Strong financial performance despite market challenges

For the year ending 31 December 2025, Vistry reported:

• Pre-tax profit of £196.2m (up 87%)

• Revenue of £3.61bn (down 4%)

• Reduced net debt to £144.2m

The business has indicated a positive start to 2026, supported by improved sales activity and a strengthened operational position.

New chairman appointed

Alongside the CEO appointment, Rob Woodward has taken on the role of Chairman, as part of a broader leadership restructure aimed at positioning the business for its next phase of growth.

The move follows a structured succession process and reflects a shift towards operational focus and long-term delivery across Vistry’s mixed-tenure partnerships model.

Looking ahead

With a strong pipeline and a renewed leadership team in place, Vistry is aiming to build on its position within the UK housing market, particularly across affordable and partnership-led developments.

The appointment signals continuity in strategy, while reinforcing the group’s focus on efficiency, delivery and capturing future market opportunities.